![]() To avoid this, you should use rel="next"/"prev" for pagination. Excluding the following pages can, therefore, result in traffic losses, which can have a negative effect on SEO. ![]() Especially long editorial articles do not only contain useful information on the first page. However, the use of noindex in this context does not always make sense. Here it may make sense to index only the first page so that users do not end up in the middle of the content of a picture series, but at the beginning. Therefore, you should always use a canonical tag for duplicate content, since this tag consolidates the link equity of the affected pages onto the canonical URL and simultaneously signals to Googlebot which page is to be included in the index.Īnother frequently occurring use case of noindex is pagination which is often used for long texts or image series. In this context, however, note that the relevance of these pages, which may result from backlinks, etc., is also lost due to the noindex directive. If these pages are excluded from indexing, the website does not suffer from duplication, which is great for SEO. For example, if users can sort a rather low number of items by size, products that are available in several sizes will appear in several category displays. If the products there can be sorted according to different criteria, overlaps can occur. This can be useful, for example, in the categories of online shops. By excluding this content, Google does not evaluate such pages as duplicate content and thus the individual sub-pages do not compete with each other with regard to ranking. Subpages with sensitive data or password-protected download and member areas can also be excluded from indexing this way.įor pages with duplicate, similar, or paginated content, indexing is also not always recommended with regard to SEO. This includes, for example, sitemaps or the results of an internal search function. With the help of noindex, you can exclude pages from the index of search engines that would provide users with little or no added value if they were shown in search results. What is the directive used for and when does it (not) make sense? Google always adheres to a noindex directive whereas index is only seen as a recommendation. Therefore, the directive is an important instrument of search engine optimization (SEO). Therefore, noindex is a great means to control the indexing of each individual subpage with little effort. ![]() With noindex, you can decide whether a certain web page should be included in the index of search engines or not. The counterpart to noindex is “index” which explicitly allows indexing. If they find this value in the meta tags of a web page, this page is not included in the index of search engines and is therefore not displayed to users in search result lists. It addresses crawlers of search engines like Google, Bing, and Yahoo. Noindex is a value that can be used in the robots meta tag in the HTML code of a website. Figure: Noindex - Author: Seobility - License: CC BY-SA 4.0
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